Crocker Leadership Coaching
About the Founder & CEO, Vance Crocker, ACPEC, PE
After decades of leadership and executive experience in the private industry and as a military officer, inspiring and developing strong leaders has become a passion for Vance. He has always had an innate capability to help leaders and organizations succeed, and now he makes it his full-time mission. His career in various leadership roles allowed him to successfully navigate countless strategic, operational, financial and personnel challenges. Vance has personally coached both leaders and teams through unprecedented change, business model disruptions, and most recently, COVID-19 and supply chain issues.
Vance understands the challenges of navigating change to deliver long-term business results while still meeting short-term business demands, including those of the investment community. He has served in various executive leadership roles of Vice President, State Utility Leader, and General Manager. In these roles, Vance had overall financial, operational and strategic responsibility for the companies he led. His broad experience in strategic planning, business transformation, operations, regulatory, legislative, public relations, branding, and M&A rounded out his career. Vance’s labor and human relations expertise resulted in defusing unionization attempts and improving employee engagement and satisfaction. Vance has significant experience in the energy space, specifically in the clean energy transformation occurring worldwide.
Vance Crocker, ACPEC, PE Founder & CEO
Unlike coaches with only academic background, Vance has led companies and combines his broad real-world experience and business acumen with academic training as a certified executive coach. This combination affords him keen insight and the ability to coach leaders through all aspects of the business environment. Vance enjoys partnering with organizations to develop adept leaders and assisting them in reaching corporate, strategic, and personal goals. He has successfully developed leaders to close the gap between their leadership capacity and their organization’s leadership needs, resulting in business improvements and personal career advancement up to the executive level.
Vance is a retired energy executive, a registered electrical engineer, a certified executive coach through the College of Executive Coaching, and a graduate of the U.S. Army’s Command and General Staff College. Additionally, Vance is a retired Lieutenant Colonel in the Army National Guard, past intel officer and a combat veteran. He has received multiple military awards, including the U.S. Army’s Bronze Star and Legion of Merit. Recently, he received the ambassador award of excellence from a local non-profit, where he enjoys volunteering.
Vance has served as a board member for various boards, including post-secondary education, airports, and non-profits. He is active in his local community and serves on the Caring Pregnancy Center Board and the United Way Board, where he’s the area campaign chair. Through Vance’s leadership, Black Hills Energy in Colorado received the Distinguished Service to the Community Award from Colorado State University. This award was a significant accomplishment, as distrust and anger toward the utility were at an all-time high when Vance assumed the leadership role. The companies Vance has led have also been recipients of national awards for emergency response, patriotism, and branding.
Vance & Susan Crocker
Vance makes his home in Pueblo, Colorado, with his wife of 34 years, Susan, who is a nurse and teaches at a local community college. They have two grown daughters, Mikayla, a Nurse Practitioner in Cardiovascular Surgery and Mikenzie, a 5th-grade teacher. Vance and Susan enjoy being outdoors, biking, mountain climbing, skiing, and kayaking in their spare time.
Emotional intelligence EQ-i Certified
Speaking Engagements
Interested in having Vance speak at your next event? When an entire team or organization needs to be addressed, Vance can speak and facilitate learning sessions on many business topics. Find out more here, or book a speaking event below.